Privacy Policy

This Privacy Policy explains how Ante AI Pty Ltd (ABN 24 697 697 500, ACN 697 697 500) (“Ante AI”, “we”, “us”, “our”) collects, uses, discloses and protects your personal information when you visit anteai.co, submit one of our forms, or engage us for services. We handle personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). By using our website or submitting your details, you consent to the practices described below.

1. The information we collect

Information you give us. When you complete the free revenue audit, the “Build an AI” brief, a booking, or otherwise contact us, we collect the details you choose to provide. This may include your name, business name, email address, phone number, your industry, information about your business (such as lead volumes, lead sources, tools you use, conversion figures and goals), the system you want built, and anything else you enter into a form or message.

Information we collect automatically. When you visit the site we may collect technical and usage information such as your device type, browser, approximate location derived from your IP address, pages viewed, referring URL, and any campaign parameters (for example UTM tags) attached to your link. Some of this is collected through cookies and similar technologies (see section 6).

2. How we use your information

We use your personal information to:

• respond to your enquiry and follow up about your interest;
• prepare and deliver the outputs you request, such as your audit scorecard or build brief;
• provide, operate and improve our services and website;
• schedule and manage calls, meetings and the delivery of engagements;
• send you relevant updates or marketing where you have opted in or would reasonably expect it (you can opt out at any time);
• maintain our records and meet our legal, accounting and regulatory obligations.

3. AI processing

Our on-site assistant can answer off-script questions during the audit. To do this, the question you type may be sent to a third-party AI provider (Anthropic) to generate a response. We do not use your personal information to train third-party AI models, and we ask you not to enter sensitive information into free-text fields.

4. When we disclose your information

We do not sell your personal information. We disclose it only to the service providers that help us run our business, and only so they can perform their function for us. These include:

• our customer relationship management platform (GoHighLevel / LeadConnector), where your enquiry and contact details are stored;
• our automation and workflow tooling (n8n), which moves your submission between systems;
• our email and notification providers (for example Resend and Google Workspace);
• our spreadsheet, record-keeping and website analytics tools (Google);
• our advertising and measurement platform (Meta Platforms, which operates Facebook and Instagram), where information identifying you is hashed before it is sent, as described in section 6;
• our website hosting and delivery providers (Vercel and Cloudflare);
• our AI provider (Anthropic) as described in section 3;
• professional advisers, or authorities where we are required or permitted by law.

If we are ever involved in a business sale or restructure, your information may be disclosed to the relevant party subject to confidentiality.

5. Overseas disclosure

Several of the providers above are located outside Australia, including in the United States. When we disclose your information to an overseas provider we take reasonable steps to ensure it is handled consistently with the APPs. By submitting your details you consent to this overseas disclosure.

6. Cookies and analytics

We use cookies and similar technologies to make the site work, remember your progress in a form, and understand how the site is used. Necessary cookies are always on because the site cannot function without them. Analytics and marketing cookies are optional and are only set with your consent.

Your choice. When you first visit, a banner lets you accept all optional cookies, reject them, or choose by category (analytics and marketing). Until you accept, non-essential cookies stay off, and our analytics and advertising tags run in a restricted, consent-aware mode (Google Consent Mode and the Meta pixel with consent revoked) that does not store cookies on your device. You can change your choice at any time, just manage your cookie preferences. You can also control cookies through your browser settings.

Google Analytics.With your consent, we use Google Analytics 4 to measure how visitors use the site, such as pages viewed and general location derived from your IP address, so we can improve it. We use Google Consent Mode, so its cookies are only set once you accept the analytics category. You can also opt out using Google’s browser add-on at tools.google.com/dlpage/gaoptout.

Meta (Facebook and Instagram) tracking. We use the Meta Pixel and the Meta Conversions API to measure how our advertising performs and to show relevant ads to people who have visited our site or engaged with us. The Pixel records page views and actions such as submitting an enquiry form. The Conversions API reports those same actions from our own servers, so that our measurement is not dependent on your browser settings.

What we send.Where you have given marketing consent and you submit one of our forms, we may send Meta your email address, phone number, first name, surname, and where you have provided them your town or city, state, postcode and country. This happens in two ways: our server sends it directly, and Meta’s pixel feature known as automatic advanced matching reads it from the form in your browser.

It is hashed first.Every one of those details is irreversibly converted into a fixed-length code (SHA-256 hashing) before it is transmitted, whether that happens on our servers or within your browser. Meta does not receive your email address, phone number or name in a readable form. We do not send date of birth or gender. We also send technical information that is not hashed, specifically your IP address, your browser user agent, the page address, and Meta’s own advertising cookies where they are present on your device.

What it is used for. Meta uses this to attribute conversions to our ads, to improve which people our ads are shown to, and to let us build audiences, for example people who visited our site and did not enquire, or people similar to our existing clients. Meta may also generate its own server-side event reporting from activity on our site.

The same tracking is present on the proposal and engagement pages we host for prospective clients, so that we can measure and follow up on our own business development. It is not used to collect information about your customers. It is not present on pages we use internally for our own team.

You can control this. Use your Meta ad preferences at facebook.com/adpreferences to manage how your activity is used for advertising, block cookies in your browser, or use a tracker-blocking extension. You can also contact us using the details in section 14 to ask us to stop.

7. Marketing and your choices

Where we send you electronic marketing, we do so in line with the Spam Act 2003 (Cth). Every marketing message includes a way to unsubscribe, and you can also opt out at any time by emailing us. We will action your request promptly.

8. How we store and protect your information

We take reasonable steps to protect your personal information from misuse, loss, and unauthorised access, including through the security controls of the reputable providers we use. No method of transmission or storage is completely secure, so we cannot guarantee absolute security. We keep your information only for as long as we need it for the purposes described above or as required by law, after which we take reasonable steps to delete or de-identify it.

9. Accessing and correcting your information

You can ask us for a copy of the personal information we hold about you, and ask us to correct it if it is inaccurate, out of date or incomplete. Contact us using the details below and we will respond within a reasonable time. There is generally no charge, though we may recover reasonable costs for larger requests.

10. Complaints

If you believe we have breached your privacy, please contact us first and we will work with you to resolve it. If you are not satisfied with our response, you can contact the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.

11. Third-party links

Our site and communications may link to third-party websites and tools (such as our booking calendar). We are not responsible for the privacy practices of those third parties, and we encourage you to review their policies.

12. Children

Our website and services are directed at businesses and are not intended for children. We do not knowingly collect personal information from anyone under 16.

13. Changes to this policy

We may update this Privacy Policy from time to time. The current version will always be available on this page, with the “Last updated” date shown above.

14. Contact us

For any privacy question or request, contact us at future@anteai.com.au or by mail at PO Box 69, Coolangatta QLD 4225, Australia. See also our Terms of Service.